What to Write About for SEO
The most common question in content marketing. The answer isn't “write more” — it's “write what's missing.”
The problem with most content advice
Most SEO tools give you keyword data. But keyword data doesn't tell you what to create — it tells you what exists. You need to know the gap between what your site covers and what your market is searching for.
That gap is your content opportunity. And it's specific to your niche, your audience, and your current content coverage.
How to find content you should be writing
The right approach is to map your existing content against what authoritative sites in your niche typically cover. Where they have coverage and you don't — that's where you should write.
This is called content gap analysis, and it's one of the highest-ROI activities in SEO because it targets real demand with a clear absence of supply on your site.
Try it on your site — free
FAQ
How do I know what to write about for SEO?
Identify what topics your competitors rank for that you don't cover yet. These content gaps have proven search demand — you just need to fill them.
What is a content gap in SEO?
A content gap is a topic or keyword competitors rank for that you don't have content covering. Filling these gaps brings targeted organic traffic.
How do I find content gaps without expensive tools?
GetContentGap uses AI to infer what competitors typically cover in your niche, then compares it to your existing content. Free, instant, no Ahrefs needed.